Our job is to cause your home to be sold – to find the right buyer for your home.

No real estate company has a better plan for selling homes that the processes laid out by Bronxville-Ley Real Estate.

We are the only real estate firm, with over 25 years of experience, that can offer you the financial strength and home-and-family tradition of Bronxville-Ley Realty Estate.

If you agree that these services will help you reach your real estate goals, put our systems to work for you.

Remember, it may matter more through whom you sell your home, than who actually brings the buyer. We assure you of working with a thoroughly-trained real estate sales professional who brings qualified buyers to your property.

Your goals are our goals. We start with you. You are in an important part of our Home Marketing System. Nobody knows your home better than you do. That is why we depend on your knowledge of your home and neighborhood to help us attract the right buyers.

We start by reviewing the features of your home. Then we discuss the special characteristics that make your home stand out to the multitude of buyers searching for their dream home.

In fact, we start marketing your home before it is on the market. We have developed a “buyer pool” of qualified buyers, some of whom may be interested in your home.

It really doesn’t matter who brings you the right buyer. What matters, is the right buyer gets to your home. That is where our Home Marketing System shines. We make sure your home is known to real estate professionals in your local market and across the United States.


        To get it SOLD.

As part of our Home Marketing System, our Competitive Marketing Analysis (CMA) will also help establish a realistic price range for your home, but you determine the actual listing price. To get the best price possible for your home, some of the things we need to know include:

• How soon you need the property to sell
  
• How you want to position your home in relation to competitive homes in setting the asking price
  
• What you feel a buyer will pay for your property. We need to know this so your expectations match market conditions. We would rather you were disappointed now, than angry later on, if you house does not sell.

Go directly to Specific Features of the Bronxville-Ley Marketing Plan

The Pricing Pyramid

Pricing your home above its market value reduces the number of prospective buyers willing to consider your home. Pricing below the market value increases the number of interested buyers. By establishing a realistic listing price, you help maximize the percentage of prospective buyers who will look at the property. The price you set and the level of interest you create should reflect your selling goals.

Buyers comparison shop and our exclusive Bronxville-Ley Marketing System can show you how to prepare your home for sale.

The Comparative Market Analysis (CMA) shows what is happening in the local real estate market (what buyers are willing to pay for a home competing with yours, what they won’t pay and which homes are competing with yours for the buyers’ attention).

It takes more than a yard sign and a smile to sell a home. That’s why we developed our exclusive Home Marketing System. To help you:

• Obtain the best possible price for your home
  
• Get the most favorable terms
  
• Sell in the shortest period of time
  
• Do it with the least inconvenience to you

Go directly to Specific Features of the Bronxville-Ley Marketing Plan


       
Today, homes aren't sold - homes must be MARKETED.

At Bronxville-Ley Real Estate, our role is not to sell you home; our role is to cause your home to sell.

To manage the home selling process we use the exclusive programs and tools of Bronxville-Ley Real Estate to mobilize, coordinate and facilitate to efforts of the entire real estate community. We use all of the salespeople in the market to sell your home – not just one agent or one firm.

Go directly to Specific Features of the Bronxville-Ley Marketing Plan

Advertising alone is not enough
With our exclusive Home Marketing System, we help you:

• Select the right marketing strategies for selling your home
  
• Define your selling goals and priorities
  
• Merchandise your home to enhance its perceived value and marketability
  
• Market your home to cooperating agents who control buyers, as well as the buyers themselves
  
  
  
          THE BRONXVILLE-LEY HOME MARKETING SYSTEM
  
  
  Through our affiliation with Westchester Real Estate Inc, we have the advantage of a unique marketing program. The System includes the following features:

  HOW IT WORKS – WHAT’S IN IT FOR YOU

  HOME WARRANTY – A warranty on your house makes it more salable against the competition. You receive coverage during the listing period to a maximum of 12 months and your buyer is covered for 13 months. Our Home Warranty, covers major mechanical systems such as central heat, central air and water heaters for you the seller, plus major appliances for the buyer. National statistics show that a warranted home sells 15% faster than similar homes without warranty coverage. More than 80% of homebuyers, nationally, say they prefer to purchase a house which includes a warranty. That, statistically, causes houses with a warranty to sell 3% closer to the asking price than homes without a warranty.
  
  COMPARABLE MARKET ANALYSIS – The “CMA” is a written analysis of the market value of your property in relation to other properties recently sold and other properties currently on the market. Consideration is given to properties currently available because they are competition for your property.
  
  MULTIPLE LISTING SERVICE - Within hours, real estate offices in Westchester County and Putnam County receive notification of the availability of your property. The computerized MLS is the major vehicle to communicate with other brokers on an immediate and wide-spread basis. This is the first step in mobilizing the real estate community.
  
  HOME MERCHANDISING SYSTEM- Merchandising is an important step to preparing your home for sale. Your agent will offer suggestions to help you prepare your home so that it looks its very best and stands apart from others on the market. You will discover low-cost, high-return solutions that can significantly improve the value of your home. You, the seller, will learn how to shift your perspective and look at it with the critical eye of a buyer. Your well merchandised home will sell more quickly, easily and at the best possible price.
  
  STAFF TOUR – Although you have a personal marketing representative, it is important that our Bronxville-Ley Real Estate sales staff is familiar with your property (almost 40% of our transactions are our listings sold by members of our own staff). Our agents need to be familiar with your house to respond to questions from other brokers and prospective purchasers.
  
  OPEN HOUSE FOR BROKERS -To sell a house quickly, we sell its benefits and features to other real estate agents. An Open House gives the real estate agents from other companies an opportunity to preview and inspect your house. The more agents who are attracted to the house, the greater the likelihood of it being presented to a prospective purchaser.
  
  HOME FEATURE CARD- Individual cards are used in your house to point out important features of your house so prospective purchasers do not overlook anything.
  
  SPECIAL FEATURE SHEETS - Individual feature sheets are used to list special features and amenities of your house. These are available to agents and prospective purchasers who visit your house.
  
  FACE-TO-FACE PROMOTION –To mobilize the brokerage community we must make them knowledgeable about your property. We personally hand-deliver information and discuss your listing with most of the primary real estate offices that are likely to show your house.
  
  PROPERTY SHOWINGS – We make sure your property is shown to every qualified buyer from varied sources including: our huge database, cooperating brokers, and from advertising.
  
  MARKETING CALENDAR AND STATUS REPORTS- Communication between the marketing representative and the seller is imperative. Both written and verbal reports and recommendations are made on a continual basis. Upon request, we will provide a calendar showing the marketing activity performed each day.
  
  SHOWING FEEDBACK – Feedback will be obtained from co-operating Realtors every time your property is shown. We will communicate responses to you regularly.
  
  NEGOTIATIONS – Skill in negotiating the highest price and the best possible terms is paramount to the success of the marketing system. Bronxville-Ley Real Estate agents are trained in the fine art of negotiating.
  
  TROUBLESHOOTING – Putting the transaction together is one thing, keeping the transaction together is something else! Sales Associates are trained in anticipating difficulties. They have the internal and external resources available to resolve problems and keep the transaction moving toward a positive conclusion.
  
  SUPPORT STAFF - a non-selling team of twenty people supports the sales staff. This support staff ensures that your agent is successful in implementing the Home Marketing System for your house.
  
  THE SALES ASSOCIATE - Each sales associate is selected through a rigorous interview process. Integrity, empathy, and willingness to devote oneself to providing professional service are among the most important selection factors. The quality of the sales associate is critical because the sales associate orchestrates the marketing of your house. Our sales associates must maintain our quality standards to continue their association with our firm.
  

  ADVERTISING

  GENERAL ADVERTISING AND PUBLIC RELATIONS – Our company and our agents are continually given public exposure to enhance our image and encourage people to call us when they are in the market to buy a house. Over 80% of our buyers come to us because of our reputation and success.
  
  NEIGHBORHOOD MAILING – We send announcement cards to your neighbors to let them know your house is for sale. They are already sold on the neighborhood and they may know of a friend, relative, or business colleague who they would like as a neighbor.
  
  FOR SALE SIGNS – The importance of property signs is often dismissed by sellers. Our signs are effective in attracting attention. (1) They help agents unfamiliar with a property find the property. (2) They let neighbors know a house is available. (3) They cause buyers who have seen your sign to ask their own agents to show them your property. We use them as permitted by town ordinances.
  
  DIRECT ADVERTISING – Our company advertises in the major publications. Among them are the Sunday New York Times, New York Times Homes Magazine, Wall Street Journal, Houses Magazine, Pennysaver, New York Living, duPont Registry of Fine Homes, Journal News, Eastchester Town Report, Bronxville Review Press, and more. Special advertising is designed for our luxury properties. Your house will be regularly advertised in many of these, and other suitable media.
  
  ADVERTISING COPY - Your agent prepares varied advertising copy that will appeal to the many different types of buyers for your property. You will receive copies of the ads as they appear; we encourage your participation and feedback. Many of the features that attracted you to the house will attract others. We want to know what they were.
  
  BROCHURES - A hi quality color brochure is produced. These are beneficial in promoting your house to other cooperating firms and agents as well as promoting the house to prospective buyers who are shown your house.
  
  PHOTOGRAPHS - To have your house viewed in the most favorable perspective, we have a professional photographer take 10-15 pictures of your house for our website, advertising and brochures. We want your house to stand out among the competition.
  
  DUPONT REGISTRY OF FINE HOMES - As an exclusive affiliate in Westchester and Putnam Counties we are the local Member of the duPont Registry. We can offer our luxury property sellers the unsurpassed access to the world’s wealthiest clientele. Look for us on their website at www.dupontregistry.com. The duPont Registry Magazine has a paid circulation in excess of 100,000. In high-end market penetration, it is substantially greater than Sotheby’s, Previews, Christies, Unique Homes and Pinnacle Magazines.
  
  THE INSTITUTE FOR LUXURY HOME MARKETING – We are Charter Members of the Institute for Luxury Home Marketing, one of the most prestigious organizations for special training designed to build skills in the marketing of luxury homes and estate properties. Our company is the only member in Westchester and Putnam Counties. Senior Management, our Advertising Director and many of our agents have taken this training to better meet the needs of our wealthy clientele in buying and selling luxury properties.

  COMPUTERS

  BRONXVILLEREALESTATE.COM This Certificate of Merit Award website insures your property gets the very best internet exposure. Within hours, we can create an individual web page for your house. Buyers can preview the details of your house, inside and outside, which entices them to come see it. Your Home Web Site allows prospects who have seen your house to review it at any time and even share the photos with friends and relatives. Our print ads can direct buyers directly to our site with pages of photos of your house. Take a look at the dynamic functionality that makes it easy for prospective purchasers see your house, make and appointment, and even create their own portfolio of home-search information.
  
  NYTIMES.COM
  
  OTHER WEB SITES – Promoting your home on our proprietary websites, BronxvilleRealEstate.com and other sites ensure exposure to those purchasers who rely on an Internet database to obtain information. Some of the sites include: bronxvillerealestate.com; realtor.com; homes.com; homesny.com; homeadvisor.com; homeseekers.com; dupontregistry.com;
  
  E-BROCHURES
  
  COMPUTER NETWORKING - We continually use our computer networking capability to find other agents who have entered information on their customer’s needs and desire to match them to your property. We contact the agents and encourage them to present your property to their customers.
  

  ADDITIONAL ADVANTAGES

  BUYER PRE-APPROVAL PROGRAM – Through our relationship with Wells Fargo Home Mortgage and other select mortgage companies we can offer pre-approvals and actual commitments to potential buyers. Therefore, when needed, we can get you a buyer whose offer is not subject to obtaining a mortgage.
  
  GLOBAL RELOCATION – We have relationships with Third Party Relocation companies who have contracts with major corporations, to assist their transferees in the home-finding process. GMAC Global Relocation, Prudential Relocation and Cendant Relocation are the three largest. Cendant Relocation owns Coldwell Banker and Century 21 Real Estate. Because of our record of success, they, among other national relocation companies, send us transferees who buy houses like yours.

  NAMES PEOPLE TRUST

  THE COMPANY – Bronxville-Ley Real Estate is the second largest independently owned and operated real estate brokerage firm in Bronxville. Buyers, sellers and brokers call us because we are leaders in the marketplace.
  
  WESTCHESTER REAL ESTATE, INC – Because networking is crucial in serving our clients, the Westchester Real Estate, Inc Network has developed an alliance with the specific purpose of enhancing our services and advertising to help you sell your home faster.

  THE BRONXVILLE-LEY HOME MARKETING SYSTEM PUTS IT ALL TOGETHER:

  • SELL YOUR HOUSE AT THE HIGHEST PRICE
    
  • IN THE SHORTEST AMOUNT OF TIME
    
  • WITH THE LEAST INCONVENIENCE TO YOU