HOME WARRANTY – A warranty on your house makes it more salable against the competition. You receive coverage during the listing period to a maximum of 12 months and your buyer is covered for 13 months. Our Home Warranty, covers major mechanical systems such as central heat, central air and water heaters for you the seller, plus major appliances for the buyer. National statistics show that a warranted home sells 15% faster than similar homes without warranty coverage. More than 80% of homebuyers, nationally, say they prefer to purchase a house which includes a warranty. That, statistically, causes houses with a warranty to sell 3% closer to the asking price than homes without a warranty.

COMPARABLE MARKET ANALYSIS – The “CMA” is a written analysis of the market value of your property in relation to other properties recently sold and other properties currently on the market. Consideration is given to properties currently available because they are competition for your property.

MULTIPLE LISTING SERVICE - Within hours, real estate offices in Westchester County and Putnam County receive notification of the availability of your property. The computerized MLS is the major vehicle to communicate with other brokers on an immediate and wide-spread basis. This is the first step in mobilizing the real estate community.

HOME MERCHANDISING SYSTEM- Merchandising is an important step to preparing your home for sale. Your agent will offer suggestions to help you prepare your home so that it looks its very best and stands apart from others on the market. You will discover low-cost, high-return solutions that can significantly improve the value of your home. You, the seller, will learn how to shift your perspective and look at it with the critical eye of a buyer. Your well merchandised home will sell more quickly, easily and at the best possible price.

STAFF TOUR – Although you have a personal marketing representative, it is important that our Bronxville-ley Real Estate sales staff is familiar with your property (almost 40% of our transactions are our listings sold by members of our own staff). Our agents need to be familiar with your house to respond to questions from other brokers and prospective purchasers.

OPEN HOUSE FOR BROKERS -To sell a house quickly, we sell its benefits and features to other real estate agents. An Open House gives the real estate agents from other companies an opportunity to preview and inspect your house. The more agents who are attracted to the house, the greater the likelihood of it being presented to a prospective purchaser.

HOME FEATURE CARD- Individual cards are used in your house to point out important features of your house so prospective purchasers do not overlook anything.

SPECIAL FEATURE SHEETS - Individual feature sheets are used to list special features and amenities of your house. These are available to agents and prospective purchasers who visit your house.

FACE-TO-FACE PROMOTION –To mobilize the brokerage community we must make them knowledgeable about your property. We personally hand-deliver information and discuss your listing with most of the primary real estate offices that are likely to show your house.

PROPERTY SHOWINGS – We make sure your property is shown to every qualified buyer from varied sources including: our huge database, cooperating brokers, and from advertising.

MARKETING CALENDAR AND STATUS REPORTS- Communication between the marketing representative and the seller is imperative. Both written and verbal reports and recommendations are made on a continual basis. Upon request, we will provide a calendar showing the marketing activity performed each day.

SHOWING FEEDBACK – Feedback will be obtained from co-operating Realtors every time your property is shown. We will communicate responses to you regularly.

NEGOTIATIONS – Skill in negotiating the highest price and the best possible terms is paramount to the success of the marketing system. Bronxville-Ley Real Estate agents are trained in the fine art of negotiating.

TROUBLESHOOTING – Putting the transaction together is one thing, keeping the transaction together is something else! Sales Associates are trained in anticipating difficulties. They have the internal and external resources available to resolve problems and keep the transaction moving toward a positive conclusion.

SUPPORT STAFF - a non-selling team of twenty people supports the sales staff. This support staff ensures that your agent is successful in implementing the Home Marketing System for your house.

THE SALES ASSOCIATE - Each sales associate is selected through a rigorous interview process. Integrity, empathy, and willingness to devote oneself to providing professional service are among the most important selection factors. The quality of the sales associate is critical because the sales associate orchestrates the marketing of your house. Our sales associates must maintain our quality standards to continue their association with our firm.

NEWSLETTERS – Because a significant number of people are only in the market to buy if the “right” property comes along it is important to maintain communication between our agents and their clients. Our award winning newsletters facilitate the presentation of your house to one of these prospects.

CLIENT REMINDER – Our current client base is one of our best sources for
Buyers. When we have done a good job for other clients, they happily refer their friends, relatives, coworkers and others to us. This system reminds them that we want referrals who are prospects for your house.

GENERAL ADVERTISING AND PUBLIC RELATIONS – Our company and our agents are continually given public exposure to enhance our image and encourage people to call us when they are in the market to buy a house. Over 80% of our buyers come to us because of our reputation and success.

NEIGHBORHOOD MAILING – We send announcement cards to your neighbors to let them know your house is for sale. They are already sold on the neighborhood and they may know of a friend, relative, or business colleague who they would like as a neighbor.

FOR SALE SIGNS – The importance of property signs is often dismissed by sellers. Our signs are effective in attracting attention. (1) They help agents unfamiliar with a property find the property. (2) They let neighbors know a house is available. (3) They cause buyers who have seen your sign to ask their own agents to show them your property. We use them as permitted by town ordinances.

DIRECT ADVERTISING – Our company advertises in the major publications. Among them are the Sunday New York Times, New York Times Homes Magazine, Wall Street Journal, Houses Magazine, Country Shopper, Record Review, Lewisboro Ledger, Pennysaver, New York Living, Elegant Homes, duPont Registry of Fine Homes, Journal News, and more. Special advertising is designed for our luxury properties. Your house will be regularly advertised in many of these, and other suitable media.

ADVERTISING COPY - Your agent prepares varied advertising copy that will appeal to the many different types of buyers for your property. You will receive copies of the ads as they appear; we encourage your participation and feedback. Many of the features that attracted you to the house will attract others. We want to know what they were.

BROCHURES - A hi quality color brochure is produced for most listings. These are beneficial in promoting your house to other cooperating firms and agents as well as promoting the house to prospective buyers who are shown your house.

PHOTOGRAPHS - To have your house viewed in the most favorable perspective, we have a professional photographer take 10-15 pictures of your house for our website, advertising and brochures. We want your house to stand out among the competition.

DUPONT REGISTRY OF FINE HOMES - As an exclusive affiliate in Westchester and Putnam Counties we are the local Member of the duPont Registry. We can offer our luxury property sellers the unsurpassed access to the world’s wealthiest clientele. Look for us on their website at www.dupontregistry.com. The duPont Registry Magazine has a paid circulation in excess of 100,000. In high-end market penetration, it is substantially greater than Sotheby’s, Previews, Christies, Unique Homes and Pinnacle Magazines.

THE INSTITUTE FOR LUXURY HOME MARKETING – We are Charter Members of the Institute for Luxury Home Marketing, one of the most prestigious organizations for special training designed to build skills in the marketing of luxury homes and estate properties. Our company is the only member in Westchester and Putnam Counties. Senior Management, our Advertising Director and many of our agents have taken this training to better meet the needs of our wealthy clientele in buying and selling luxury properties.

BRONXVILLEREALESTATE.COM These Certificate of Merit Award websites insure your property gets the very best internet exposure. Within hours, we can create an individual web page for your house. Buyers can preview the details of your house, inside and outside, which entices them to come see it. Your Home Web Site allows prospects who have seen your house to review it at any time and even share the photos with friends and relatives. Our print ads can direct buyers directly to our site with pages of photos of your house. Take a look at the dynamic functionality that makes it easy for prospective purchasers see your house, make and appointment, and even create their own portfolio of home-search information.

OTHER WEB SITES – Promoting your home on our proprietary website, BronxvilleRealEstate.com and other sites ensure exposure to those purchasers who rely on an Internet database to obtain information. Some of the sites include: bronxvillerealestate.com; realtor.com; homes.com; homesny.com; homeadvisor.com; homeseekers.com; dupontregistry.com;

COMPUTER NETWORKING - We continually use our computer networking capability to find other agents who have entered information on their customer’s needs and desire to match them to your property. We contact the agents and encourage them to present your property to their customers.

ALLOPENHOUSES.COM – Although public open houses are not for every property, All OpenHouses.com is designed to give real estate agents a way to advertise public open houses to homebuyers looking on the net. Homebuyers looking in a certain area and price range can find information about your property, print maps, or contact us directly. AllOpenHouses.com can even keep your listing information after the open house has passed.

BUYER PRE-APPROVAL PROGRAM – Through our relationship with Wells Fargo Home Mortgage and other select mortgage companies we can offer pre-approvals and actual commitments to potential buyers. Therefore, when needed, we can get you a buyer whose offer is not subject to obtaining a mortgage.

GLOBAL RELOCATION – We have relationships with Third Party Relocation companies who have contracts with major corporations, to assist their transferees in the home-finding process. GMAC Global Relocation, Prudential Relocation and Cendant Relocation are the three largest. Cendant Relocation owns Coldwell Banker and Century 21 Real Estate. Because of our record of success, they, among other national relocation companies, send us transferees who buy houses like yours.

THE COMPANY –Bronxville-Ley Real Estate is the second largest independently owned and operated real estate brokerage firm in northern Westchester and in Bronxville. We have offices in Cross River, Pound Ridge and Katonah. In Southern Westchester we operate as Bronxville-Ley Real Estate. We market and sell properties in Westchester and Putnam Counties. Buyers, sellers and brokers call us because we are leaders in the marketplace.

WESTCHESTER REAL ESTATE, INC – Because networking is crucial in serving our clients, the Westchester Real Estate, Inc Network has developed an alliance with the specific purpose of enhancing our services and advertising to help you sell your home faster.

THE BRONXVILLE-LEY HOME MARKETING SYSTEM PUTS IT ALL TOGETHER:

• SELL YOUR HOUSE AT THE HIGHEST PRICE
  
• IN THE SHORTEST AMOUNT OF TIME
  
• WITH THE LEAST INCONVENIENCE TO YOU